Programmatic Advertising Services for Businesses That Want to Reach Their Audience Across Every Screen

Creativ Misfits manages programmatic advertising campaigns across mobile display, desktop display, and connected TV (CTV) — reaching your target audience across thousands of websites, apps, and streaming platforms. Management fee starts at $250 per month or 20% of ad spend, whichever is greater. Your ad spend is billed directly by the DSP — never through us.
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What Is Programmatic Advertising? A Plain-Language Explanation for Business Owners

Programmatic advertising is the automated buying and placement of digital ads across websites, mobile apps, and streaming platforms — using software to target specific audiences in real time, rather than manually negotiating ad placements with individual publishers. Instead of buying space on a single website, programmatic technology places your ads across thousands of relevant digital environments simultaneously, showing them specifically to the audience segments most likely to engage with your business.
 
Unlike Google Search Ads (which target people actively searching for keywords) or paid social advertising (which targets users on specific social platforms), programmatic advertising reaches your audience based on who they are and how they behave online — regardless of what platform or website they happen to be using at that moment. This makes programmatic one of the most powerful tools for brand awareness, audience reach, and retargeting at scale.
 
Creativ Misfits manages programmatic campaigns across three ad environments: mobile display ads (shown within apps and mobile websites), desktop display ads (shown on desktop and laptop websites), and connected TV (CTV) ads (shown on streaming services and smart TVs). All three are managed through a single strategy, unified audience targeting, and one monthly report.

Programmatic Ad Placements — Where Your Ads Reach Your Audience

Creativ Misfits runs programmatic campaigns across three high-performing ad environments — each reaching your audience in a different context with different creative formats.

Connected TV (CTV) Ads

15–30 second video ads shown on streaming services and smart TVs — Hulu, Peacock, Roku, and 500+ streaming apps. Unskippable, full-screen, brand-safe placements.

Mobile Display Ads

Banner and interstitial ads shown within mobile apps and mobile websites — reaching your audience while they use apps on their phones and tablets.

Desktop Display Ads

Banner, sidebar, and native ads shown across thousands of desktop websites — reaching your audience while they browse on laptops and desktop computers.

What's Included in Creativ Misfits' Programmatic Advertising Service

Every programmatic advertising client receives the following services as part of the management fee — across all three ad environments combined.

Audience Research & Targeting Setup

Custom audience segments built using demographic, behavioral, interest-based, and contextual targeting — reaching people based on who they are, not just what they search.

Campaign Strategy Across All Three Environments

A unified campaign strategy covering CTV, mobile display, and desktop display — with budgets allocated based on where your audience is most active and where your objectives are best served.

Ad Creative Specifications & Guidance

We provide exact creative specifications for each ad environment and can coordinate production. Basic static display creative is included — CTV video production is priced separately.

Retargeting Campaigns

Pixel-based retargeting to re-engage website visitors, past customers, and warm audiences across all three programmatic environments.

Ongoing Campaign Optimization

Weekly performance reviews — adjusting audience segments, bid strategies, and creative rotation based on real performance data to improve results continuously.

Foot Traffic & Online Conversion Tracking

Track how many people who saw your programmatic ad subsequently visited your physical location — giving businesses proof that digital advertising is driving real-world foot traffic, not just website clicks.

Programmatic Advertising Pricing

How Much Does Programmatic Advertising Cost? Our Fee Structure Explained.

Creativ Misfits charges 20% of monthly programmatic ad spend as a management fee, with a $250 per month minimum.
Your ad spend is billed directly by the DSP — we invoice the management fee separately.

Your ad spend is always billed directly by the DSP

Your programmatic ad spend is billed directly to you by the DSP (demand-side platform) — not through Creativ Misfits. We manage your campaigns on your behalf and invoice only the management fee separately. We never mark up ad spend, never bundle it into a combined fee, and never handle your advertising budget.

Management Fee

per month
20%
  • $250 minimum
  • Display ad creative sets — mobile & desktop
  • Audience research & targeting
  • Retargeting campaign setup & management
  • Foot traffic attribution tracking
  • Monthly performance reporting
  • __________________
  • CTV video production — priced per project
  • Content shoots — starting at $350 per session

One-time setup fee of $350 covers initial geofencing and audience building, pixel tracking set up, conversion events setup, and geofencing of all your locations for foot traffic attribution.

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How Our Programmatic Advertising Process Works

From your first consultation to live campaigns running across CTV, mobile, and desktop — here’s exactly how Creativ Misfits sets up and manages programmatic advertising.

Discovery & audience research

We define your target audience segments, geographic targets, and campaign objectives before building anything.

Campaign setup & creative specs

Campaign structure built across all three environments. Creative specs provided — or existing assets adapted for each format.

Campaign launch

Campaigns go live across mobile, desktop, and CTV. We monitor delivery closely in the first 7–14 days to verify pacing and targeting.

Audience & bid optimization

Bi-weekly reviews — refining audience segments, adjusting bids, rotating creative, and reallocating budget based on performance data.

Frequently Asked Questions About Programmatic Advertising Services

Common questions about programmatic advertising — answered clearly for business owners who are new to the channel.
What is programmatic advertising and how does it work?
Programmatic advertising is the automated buying and placement of digital ads using software, rather than manual negotiations with individual publishers. It uses real-time bidding technology to place your ads across thousands of websites, apps, and streaming platforms simultaneously — targeting specific audience segments based on demographics, behaviors, interests, and location. Creativ Misfits manages programmatic campaigns across mobile display, desktop display, and connected TV (CTV) environments.
Google Display Ads run exclusively on Google’s Display Network. Programmatic advertising accesses a much broader range of publishers and ad exchanges beyond Google’s network, and includes CTV (streaming TV) placements that Google Display does not offer. Programmatic typically provides greater reach, more granular audience targeting, and access to premium publisher inventory unavailable through Google’s platform alone.
Creativ Misfits charges 20% of total monthly programmatic ad spend as a management fee, with a minimum of $250 per month. Ad spend varies based on your audience size, geographic targeting, and ad format — CTV placements typically have higher CPMs ($18–$40 per thousand impressions) than mobile or desktop display ($1–$5 CPM). Most businesses starting with programmatic allocate $1,500–$3,000 per month in ad spend to generate meaningful reach and frequency data.
Connected TV (CTV) advertising delivers video ads through internet-connected televisions, smart TVs, and streaming devices. CTV ads are typically 15–30 seconds long and are often unskippable — giving advertisers guaranteed viewability that traditional broadcast TV and pre-roll video ads don’t always provide. Audience targeting for CTV uses the same demographic and behavioral data as other programmatic formats, making it significantly more precise than traditional TV advertising.
Yes — foot traffic attribution is one of the most valuable capabilities of programmatic advertising for brick-and-mortar businesses. Using device ID matching, we can measure how many people who were served your ad subsequently visited your physical location — your restaurant, gym, showroom, or store. This connects your digital ad spend directly to real-world business results in a way that Google Search Ads and paid social advertising cannot match.
Programmatic advertising works best for businesses that want to build brand awareness at scale, reach audiences across multiple devices and contexts, or add a visual and video layer to complement existing search and social campaigns. It’s particularly effective for brick-and-mortar businesses that want to measure foot traffic driven by digital ads. We’ll give you an honest recommendation on whether programmatic makes sense for your specific business and budget on your discovery call.

Ready to talk to a marketing agency that's straight with you? Let's find out if we're the right fit.

Schedule a free discovery call with the Creativ Misfits team. We’ll talk through your current marketing, your business goals, and give you an honest assessment of how we can help — no pressure, no pitch.