Google Advertising Services for Businesses That Want to Show Up When Their Customers Are Actively Searching

Creativ Misfits manages Google advertising campaigns across Search, Performance Max, Local Services Ads, and YouTube — with a management fee of 20% of ad spend (minimum $250/month). Your ad spend is billed directly by Google. We never touch your budget.
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What is Google Ads management?

What Is Google Advertising — and How Does It Differ from Paid Social Advertising?

Google Ads management is the ongoing process of building, optimizing, and reporting on paid advertising campaigns within the Google Ads platform — including Search, Display, YouTube, Performance Max, and Local Services Ads. A Google advertising agency handles campaign strategy, keyword research, ad copywriting, bid management, conversion tracking, audience targeting, and monthly performance reporting on behalf of the advertiser.
 
The fundamental difference between Google advertising and paid social advertising is user intent. On social media platforms, ads are shown to users who may have never expressed interest in your product. On Google Search, your ads appear when someone actively types a keyword related to what you offer — meaning you’re reaching customers at the moment they’re ready to buy, not interrupting them while they scroll.
 
Creativ Misfits currently specializes in Google Search Ads and is actively expanding into Performance Max campaigns, Local Services Ads, and YouTube advertising — giving clients access to the full Google Ads ecosystem under one agency relationship.

What's Included in Creativ Misfits' Google Ads Service

Every Google Ads management client receives the following services as part of the management fee — regardless of campaign type or ad spend level

Keyword Research & Negative Keyword Management

In-depth keyword research targeting high-intent searches, with ongoing negative keyword additions to eliminate wasted spend.

Ad Copy & Extension Writing

Responsive search ads, headlines, descriptions, and all available ad extensions written to maximize click-through rate and Quality Score.

Bid Strategy & Budget Management

Active bid strategy management — manual or smart bidding — to maximize conversions within your monthly budget.

Conversion Tracking & Google Tag Setup

Google Tag and GA4 configured to track every lead, call, form submission, and purchase accurately before campaigns launch.

Weekly Campaign Optimization

Weekly performance reviews — pausing underperforming keywords and ads, scaling what's working, and testing new approaches continuously.

Monthly Performance Reporting

Clear monthly reports covering clicks, conversions, cost per lead, ROAS, and Quality Score — with explanations of what the data means and what we're doing next.

Google Ads Management Pricing

How Much Does Google Ads Management Cost? Our Fee Structure Explained.

Creativ Misfits charges 20% of monthly Google Ads spend as a management fee, with a $250 per month minimum. Your ad spend is billed directly by Google — we invoice the management fee separately.

Your ad spend is always billed directly by Google

Your Google Ads spend is charged to your credit card directly by Google — not through Creativ Misfits. We manage your campaigns inside your own Google Ads account. We never access your billing information, never mark up ad spend, and never hold your account, campaign data, or conversion history. Your account belongs to you — before, during, and after your engagement with us.

Management Fee

per month
20%
  • $250 minimum
  • $750 Ad spend minimum
  • Keyword research + Smart Bidding / Performance Max configuration
  • Ad copy writing for all ad groups
  • Monthly negative keyword management
  • Weekly monitoring and underperformer review
  • Video & photo content shoots start at $600 per session

One-time setup fee of $300 covers initial Google Ads Manager setup, pixel installation/verification, campaign structure, and attribution tracking. Note: Setup fee is waived when you sign a 6-month commitment, or if we built your website and launch ads within 60 days.

Book a Free Discovery Call

How Our Google Ads Management Process Works

From your first consultation to live campaign management, here’s how Creativ Misfits sets up and runs paid social advertising campaigns on Meta and TikTok.

Discovery & account audit

We review your business goals, existing Google Ads history, competitor landscape, and website before recommending a campaign structure.

Strategy & Setup

Keyword research, campaign structure, ad copy, bid strategy, and conversion tracking all built and verified before any budget is spent.

Launch

Campaigns go live. We monitor the first 7–14 days closely — Google's learning phase requires active management to stabilize correctly.

Weekly Optimization

Negative keyword additions, bid adjustments, ad copy testing, Quality Score improvements, and audience refinements — every week.

Frequently Asked Questions About Google Ads Management Services

Common questions about hiring a Google Ads management agency — answered clearly so you can make a confident decision.
How much does Google Ads management cost?
Creativ Misfits charges 20% of your total monthly ad spend as a management fee, with a minimum of $250 per month. For example, $2,000 in monthly ad spend = $400 management fee. $750 in spend = $250 minimum fee since 20% of $750 is $150. Your ad spend is billed directly by Google to your credit card — separately from our management invoice.
Most businesses need a minimum of $1,000–$2,000 per month in Google Ads spend to generate meaningful data and results. Below that threshold, campaigns don’t have enough budget to gather statistical significance or exit Google’s learning phase effectively. Highly competitive industries like legal or insurance require significantly higher budgets. We’ll give you a specific budget recommendation based on your industry and keywords on your discovery call.
Google Search Ads show text ads to users searching specific keywords — giving advertisers direct control over targeting, bidding, and ad content. Performance Max is an AI-driven campaign type that automatically distributes ads across all Google channels (Search, Display, YouTube, Gmail, and Maps) based on your conversion goals. Search Ads offer more control and transparency; Performance Max offers broader reach with less manual management. Which is right for your business depends on your goals, budget, and how much control you want over where ads appear.
No — Local Services Ads (LSAs) are a separate Google advertising product that operates on a pay-per-lead model rather than pay-per-click. LSAs appear above regular Google search ads for local service searches and display a Google Guaranteed or Google Screened badge. They require a business verification and background check process. LSAs are most effective for home services, legal, medical, and other local service businesses. Pricing for LSA management is discussed individually since the lead-based pricing model differs from standard ad spend management.
Google Ads campaigns typically take 30–60 days to exit the platform’s learning phase and produce stable, reliable results. Initial clicks and conversions may appear within days of launch, but performance data becomes statistically meaningful after 30 days of consistent spend. Campaigns with smart bidding strategies like Target CPA or Target ROAS require a minimum of 30–50 conversions before the algorithm optimizes effectively. We’ll set clear expectations on your discovery call based on your specific industry and budget.
No. Your Google Ads spend is billed directly to your credit card by Google. Creativ Misfits invoices only the management fee — separately and transparently. We never collect ad spend on behalf of clients, never have access to your Google billing information, and never mark up ad spend. This policy applies to every client, without exception.
No reputable Google Ads agency can guarantee specific results — performance depends on your industry competition, keyword costs, ad quality, landing page conversion rate, and budget. Creativ Misfits does not guarantee specific lead volumes, ROAS, or revenue outcomes. What we commit to is building campaigns correctly, optimizing them weekly based on real performance data, and reporting transparently every month on exactly what the campaigns are producing and what we’re doing to improve them.
Get Started

Ready to talk to a marketing agency that's straight with you? Let's find out if we're the right fit.

Schedule a free discovery call with the Creativ Misfits team. We’ll talk through your current marketing, your business goals, and give you an honest assessment of how we can help — no pressure, no pitch.